Placement

The placement of product influences sales. Customers are more likely to purchase products that are clearly visible and at eye level. Entice customers to purchase Fast Fuel items with the following placement ideas:

• List Fast Fuel items at the top of the menu
• Rearrange beverage coolers so Fast Fuel beverages (e.g., water) are placed on the top shelves and less healthful items (e.g., soda) are placed on the bottom
• Place fruit, vegetables and other healthful items on the counter where they are highly visible and easy to grab
• Place less healthful items (e.g., candy) behind the servers or in less visible areas

For more details on placement of Fast Fuel items, visit the full Fast Fuel Toolkit (PDF).